Moulding a Durable Organisational Identity

Moulding a Durable Organisational Identity

A Practice Guide

von Theo H. Veldsman

Organisations currently face fundamental changes such as technological innovations; global power shifts and tensions; changing economic systems; and socio-cultural tensions. These conditions compel them to ask identity-related questions like: Who are we? Why do we exist, and for whom?  What are our aspirations? and What difference do we want to make for whom, where, and when? Intended for organisational leaders and organisational effectiveness advisors, this book is the first substantive guide on how to center and apply the values of organisational identity–such as virtue, authenticity, coherence, and legitimacy–so that leaders can transform their organisations into identity-driven entities and to stay true to who they are through changing times.

Organisations currently face fundamental changes such as technological innovations; global power shifts and tensions; changing economic systems; and socio-cultural tensions. These conditions compel them to ask identity-related questions like: Who are we? Why do we exist, and for whom?  What are our aspirations? and What difference do we want to make for whom, where, and when? Intended for organisational leaders and organisational effectiveness advisors, this book is the first substantive guide on how to center and apply the values of organisational identity–such as virtue, authenticity, coherence, and legitimacy–so that leaders can transform their organisations into identity-driven entities and to stay true to who they are through changing times.

Highlights

• Offers strategies and management principles for moulding and maintaining a durable organisational identity Establishes a common vocabulary for organisational identity concepts Provides an in-depth practice guide on organisational identity available to organisational leaders

Über den Autor

Dr. Theo H Veldsman is an Emeritus Professor at the University of Johannesburg and an Extraordinary Professor at the University of Stellenbosch Business School in Stellenbosch, South Africa. He is also registered as an industrial and research psychologist, and as an accredited HRM practitioner. Over the course of a career spanning 35 years, he has seamlessly navigated the worlds of academia and practice. His primary fields of expertise are people strategy, organisational (re)design, leadership/management, large-scale organisational change, and strategic talent management. 

Dr. Dieter Veldsman is Chief Scientist at the Academy of Innovation in HR (AIHR) in Rotterdam, The Netherlands and Professor of Practice at the University of Johannesburg, South Africa. He has more than twelve years of experience in organisational development design, HR development and strategic human capital management across Europe, Asia, and Africa. Dr. Veldsman’s work focuses on employee engagement, organisational development, the future of work, and human capital management. He was recently nominated as the Chief Human Resource Officer (CHRO) of the year by the CHRO Association of South Africa and was honored with the 2018 Industrial and Organisational Psychology (IOP) Practitioner of the Year Award from the Society for Industrial and Organisational Psychology of South Africa (SIOPSA).